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Finally in 1970 another milestone is achieved in
production levels that required yet another move to
the present factory, at Copanello of Stalettì. This
final location is a very modern and efficient plant
which allowed for production levels never before
seen in Southern Italy. All this eventually led to
Guglielmo Caffe` becoming a corporation in 1972,
Guglielmo S.p.a.
In 1970 Guglielmo Papaleo is appointed "Commendatore
della Repubblica" an honorary state appointed title
given to Papaleo for his extraordinary achievement
in the industry. In 1984 Guglielmo's son-in-law,
Roberto Volpi, comes from Milano and joins the firm
bringing with him the Northern Italian industrialist
spirit while maintaining the family values and
traditions associated with Guglielmo S.P.A. This
helped Guglielmo to further grow and set more
unprecedented production levels. At present R. Volpi
is managing director of the firm.
In 1985 the first computer is introduced making the
production automated, a milestone for the firm.
Another big change in this year is the logo.
Guglielmo decides to change the image of his firm by
replacing the old logo displaying the famous
Guglielmo Tell shooting a target with present
concentric rings image. The company slogan is also
changed to "Guglielmo il caffe` che fa centro" ("Guglielmo
the coffee that hits the spot") |
